jolof

sports club

Brief

Jolof is the responsive website of a London sports club. The owner commissioned us with a complete UX process. Our brief was to create a sporty, fresh, energetic website that would attract kids and adults who want to play sport to the club. I created the design with the club’s logo and motto in mind. The complexity of the assignment was increased because we had several recent graduates on our team, so my role was UX/UI designer and a mentor.

platforms

Desktop
Tablet
Mobile

process

Brief
Brainstorming
Wire-framing
User Experience
User Interface Design
Design Implementation

my role

Market Research
Ideation / Concept
Visual Design
Implementation
Developer

platforms

Desktop
Tablet
Mobile

process

Brief
Brainstorming
Wire-framing
User Experience
User Interface Design
Design Implementation

my role

Market Research
Ideation / Concept
Visual Design
Implementation
Developer

using:

problem solving

Challenge

It was essential to visualize and design something beautiful and sporty, easy to understand, informative and dependable, bringing a lot of engagement.

thinking and brainstorming

Strategy

There were multiple sections and elements on the website that required a lot of research, A/B testing and planning to develop something user-friendly and interactive.

result

Final Visuals

We did A/B testing on each page by implementing multiple ideas. We tracked the click-through rates and came to the final design decision to send to the customers.

The working process

(non-exhaustive list)

UX/UI Design

Our goal was to create an easy-to-use, friendly but dynamic website that inspires you to move just by looking at it. The whole design reflects the lines and colours of the logo. The soft curves and the angular shapes of the logo are all reflected on the website.
The design is characterised by energy and dynamism. This is reflected not only in the lines but also in the colours. The design of the programme pages plays with the colours in the logo: yellow (the energy of football), red (the playfulness of kids multi-sports) and green (the freshness of fitness).

Responsivity

The design had to be easy to use and eye-catching on mobile, tablet and desktop. Making the website mobile-friendly was made easier with a mobile-first approach. But even so, there were still plenty of challenges. While keeping simplicity in mind, maintaining the brand image and keeping the needs of the users and the customer in mind were also important factors. So I came up with hybrid solutions for some parts, as well as structural changes to the functionality.

Testimonials